Marketing Data Analytics
The training focuses on the practical analysis of marketing data and its application to business decision-making. The program covers integrating and interpreting data from various sources, analyzing that data, identifying challenges and opportunities, and aligning the findings with business objectives. Participants will learn how to utilize data to effectively define, evaluate, and achieve marketing and business goals.
The course emphasizes practical learning based on real-world business processes, fostering the ability to independently analyze marketing data and apply the resulting insights in practice. The program enables participants to synthesize data from multiple sources into a cohesive picture, better assess the current situation, and make data-driven decisions.
Vaso Kusiani graduated from the Management program at Kutaisi International University, having also selected Computer Science as a minor specialization. He began his professional career in 2019, working with various media and business organizations, including Sulakauri Publishing, On.ge, and the Public Broadcaster. From 2021 to 2024, he was part of the TBC brand team, and in 2025, he continued his career at Terabank as an Internal Communications Manager.
Since 2026, he has served as the Brand Manager for DUNKIN’, overseeing brand campaigns, new product launches, the development of digital channels, strategic partnerships, and the enhancement of the customer experience.
Vaso’s professional expertise encompasses brand strategy, consumer behavior analysis, market research, metric definition, campaign effectiveness evaluation, and the application of marketing data to business decision-making. In his day-to-day work, he deals with creative and digital metrics as well as operational and business indicators, enabling him to view data not as isolated figures, but as a unified business picture.
Vaso Kusiani
The training is designed for: marketing specialists; brand managers; CRM and loyalty specialists; trade marketing specialists; product marketing specialists; performance marketing specialists; agency account and strategy managers; small and medium-sized business owners; and anyone who works with marketing data on a daily basis.
About training
24 hours (12 meetings)
From October 13 to November 19, every Tuesday and Thursday, 20:00–22:00.
On - Site or online
No more than 15 participants
The goal of the program is for participants to learn how to properly process, read, and interpret marketing data obtained from various sources within a business context.
Upon completion of the training, participants will be able to extract valuable information from large datasets, integrate data from various sources, select appropriate metrics, and derive significant insights based on their analysis—insights that can be translated into practical business recommendations.